Privacy Policy

Afrovalu takes your privacy very seriously. When connecting with us, we want our customers to feel confident that their personal information and credit card data is protected. Just as we are dedicated to bringing you the very best products, we are equally committed to providing our customers with a safe and secure shopping experience.

The personal information we collect from our Site helps us better understand the interests of our audience in an ongoing effort to bring you improved service.

Afrovalu.ie. (“AfroValu”) collects important customer information in an effort to enhance and personalize your shopping experience. This information allows us to communicate with our customers about our products, services and promotions.

The privacy policy (the “Privacy Policy”) described below covers the entire Afrovalu website (“the Site,” “we,” “us,” or “our”). Phrases such as “you,” “your” and other similar expressions refer to our customers, or the specific users of this Site. By visiting and using the Site, you accept the practices described in this Privacy Policy.

When you place an order, submit your account information or participate in Afrovalu promotions, our Site collects your personal information such as your name, e-mail address, mailing address and payment information (credit card numbers and banking accounts are never visible to us and thus encrypted by our third-party payment gateway “Realex Payments”). Afrovalu will use your information collected online to process and fulfil your order only.

Additionally, your e-mail address may be collected at various points within the Site (including when you place an order with us) so that we can send you any necessary e-mail messages related to your order, such as order and shipping confirmations.

In addition, we maintain a record of your purchase history, product interests, and whatever other membership details that might enable us to improve your shopping experience. Analytics such as Site use and traffic patterns are also considered to help us improve the design of our website, the products we make and exclusive services we offer. At Afrovalu, we understand and recognise that we must maintain and use customer information responsibly.

Please note: You are not required to submit any information to our Site. However, without providing the requested information, you may be unable to access certain features of our Site.

We may collect personal data about you in the following ways:

Direct interactions – you may give us your Identity Informations, Contact, Financial, Transaction, Profile, and Marketing and Communications data (as described above) by filling in forms, entering information online or by corresponding with us by post, phone, email, telephone or otherwise. This includes personal data you provide, for example, when you:

– Create an account or purchase products on our website;

– Subscribe to our newsletter (using third-party such as “Mailchimp”);

– Contact us with an enquiry or to report a problem (by phone, email, social media, or messaging service);

– Use a “promo code” function on our website; or

– When you log in to our website via social media.

Automated technologies or interactions – as you interact with our website, we may automatically collect the following types of data (all as described above): Technical Data about your equipment, Usage Data about your browsing actions and patterns, and Contact Data where tasks carried out via our website remain uncompleted, such as incomplete orders or abandoned cart. We collect this data by using cookies, server logs and other similar technologies. Please see our Cookies Policy here for further details.

Third parties – we may receive personal data about you from various third parties, including:

– Technical Data from third parties, including analytics providers such as Google. Please see further information in the section entitled ‘Marketing preferences, adverts and cookies’.

– Technical Data from affiliate networks through whom you have accessed our website;

– Identity and Contact Data from social media platforms when you log in to our website using such social media platforms;

– Contact, Financial and Transaction Data from providers of technical, payment and delivery services.

The legal basis for processing your personal data

We will only collect and process your personal data where we have a legal basis to do so. As a data controller, the legal basis for our collection and use of your personal data varies depending on the manner and purpose for which we collected it.

We will only collect personal data from you when:

– we have your consent to do so, or

– we need your personal data to perform a contract with you. For example, to process a payment from you, fulfil your order or provide customer support connected with an order, or

– the processing is in our legitimate interests and not overridden by your rights, or

– we have a legal obligation to collect or disclose personal data from you.

Afrovalu.ie will never rent or sell your e-mail address. We do not share credit card information with third parties except for the purpose of processing your order payment and as required by law. If for any reason you choose to access a third-party website linked to our Site, you do so at your own risk. We are not held responsible for how these outside parties collect, use, protect or disclose the information you provide them.

As you navigate our site, your preferences are remembered through the temporary use of “session” cookies. Cookies enable our systems to gather information about your browser as well as monitor the navigational patterns you take while browsing the site. We may also use technologies such as our own cookies to provide you with enhanced online display advertising tailored to your interests. Site users have the option to accept or disable cookies at any time through their browsers. If you choose to disable your cookies, your user experience may be limited.

Afrovalu.ie is intended for users who are 18 years of age and older. If you are under the age of 18, you are not permitted to submit any personal information to us.

We employ top physical, electronic, and administrative safety measures to assist us in protecting your personal information and credit card data. These safeguards help us to prevent fraud and unauthorized access as well as maintain data accuracy. In addition, we use professionally reasonable efforts to block access to your personal information from Afrovalu employees and corporate partners to ensure your personal information is always kept safe.

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact us at info@afrovalu.ie or by mail at: Unit 7, Golden bridge industrial estate, Tyreconnell Road Inchicore Dublin 8